Outcomes of the course

By the end of your course, students can expect to achieve the following outcomes:

  • 1. Understand the Business Context: Gain a deep understanding of how to analyse and understand the business context, including identifying and understanding key problems.

  • 2. Identify and Engage Stakeholders: Learn how to identify key stakeholders and engage them effectively in setting the business context and vision.

  • 3. Define Vision, Goals, and Objectives: Acquire the skills to clearly define the business vision, set achievable goals, and outline clear objectives.

  • 4. Align Project Scope with Business Vision: Learn how to ensure that the project scope aligns with the overall business vision, enhancing the likelihood of project success and business growth.

The course is for:

  • Business Strategists and Consultants:

    Professionals who advise businesses on setting their strategic direction.

  • Business Owners and Entrepreneurs:

    Those who are setting the direction for their businesses and need to understand how to define their vision, goals, and objectives.

  • Managers and Team Leaders:

    Those who are responsible for setting the direction for their teams and aligning it with the overall business vision.

  • Startup Founders:

    Individuals who are in the early stages of setting up a business and need to define their business context and vision.

Reasons for the course

Welcome to our course, 'Introduction to Setting the Business Context and Vision.' This course was born out of a recognition of some of the key challenges many businesses face. One of the most common issues is a lack of strategic direction. It's not uncommon for businesses to struggle with defining their vision and aligning their projects with this vision. This course aims to provide you with the knowledge and tools to set a clear business context and vision, helping your business move forward with purpose and clarity. Another challenge that businesses often encounter is ineffective stakeholder engagement. Identifying key stakeholders and involving them effectively in setting the business context and vision is crucial for success. In this course, you'll learn how to identify your stakeholders and engage them in a meaningful way, ensuring their buy-in and support. Furthermore, without clear goals and objectives, businesses can lose focus and waste valuable resources. This course will guide you on how to set clear, achievable goals and objectives that align with your business vision, keeping your business on track. Finally, a common pitfall for many projects is a misalignment between their scope and the business vision. This can lead to projects that don't support the overall business strategy, wasting time and resources. In this course, you'll learn how to ensure that your project scope aligns perfectly with your business vision. By addressing these challenges, this course aims to help you set a clear strategic direction for your business, engage stakeholders effectively, and align your projects with your business vision. I'm excited to guide you on this journey to greater business success
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Instructor(s)

Managing Director of Business Bullet Helen Winter

Helen Winter is a seasoned professional specializing in guiding clients through the initiation of large, complex projects and programs. With a proven track record in steering numerous companies through significant change and transformation, Helen's expertise is a beacon for those navigating the challenging waters of large-scale projects. As the acclaimed author of the best-selling 'The Business Analysis Handbook' published by Kogan Page, Helen's insights have reached a wide audience. This influential work has been recognized as a finalist in two major industry awards, further cementing Helen's reputation in the field. Beyond her written work, Helen shares her knowledge and insights through her popular blog, 'Business Bullet.' Her thought leadership is also recognized by the Association for Project Management (APM), where she serves on the panel for program management best practices. Helen's multifaceted involvement in the industry underscores her commitment to helping businesses succeed in their project and program management endeavors.