Reasons for the course

In today's competitive landscape, understanding your strengths, weaknesses, opportunities, and threats is crucial for making informed decisions and staying ahead of the game. Our course is designed to equip you with the expertise to conduct a comprehensive SWOT analysis, enabling you to identify key areas for growth, address challenges, and seize opportunities.

Outcomes of the course:

By mastering the art of SWOT analysis workshop facilitation, you will become a catalyst for positive change within companies, enabling them to see their strengths, weaknesses, threats, and opportunities with clarity.

  • Learn effective facilitation techniques: Acquire the skills to guide workshop participants through the SWOT analysis process, ensuring a collaborative and productive environment.

  • Understand the SWOT analysis framework: Gain a deep understanding of the components of a SWOT analysis and how they contribute to strategic decision-making.

  • Help companies identify strengths: Guide participants in recognizing and leveraging their company's unique strengths, enabling them to build upon their competitive advantages.

  • Address weaknesses: Assist companies in identifying areas of improvement and developing strategies to overcome challenges and enhance their performance.

  • Identify opportunities: Enable companies to uncover untapped opportunities in the market, helping them expand their reach and explore new avenues for growth.

  • Mitigate threats: Guide participants in identifying potential threats and developing strategies to mitigate risks, ensuring the company's long-term sustainability.

  • Inform strategic decision-making: Teach companies how to use the insights gained from the SWOT analysis to inform their strategic planning and decision-making processes.

This course is aimed at:

  • Business Strategists and Consultants:

    Professionals who advise businesses on setting their strategic direction.

  • Business Owners and Entrepreneurs:

    Those who are setting the direction for their businesses and need to understand how to define their vision, goals, and objectives.

  • Managers and Team Leaders:

    Those who are responsible for setting the direction for their teams and aligning it with the overall business vision.

Instructor(s)

Managing Director of Business Bullet Helen Winter

Helen Winter is a seasoned professional specializing in guiding clients through the initiation of large, complex projects and programs. With a proven track record in steering numerous companies through significant change and transformation, Helen's expertise is a beacon for those navigating the challenging waters of large-scale projects. As the acclaimed author of the best-selling 'The Business Analysis Handbook' published by Kogan Page, Helen's insights have reached a wide audience. This influential work has been recognized as a finalist in two major industry awards, further cementing Helen's reputation in the field. Beyond her written work, Helen shares her knowledge and insights through her popular blog, 'Business Bullet.' Her thought leadership is also recognized by the Association for Project Management (APM), where she serves on the panel for program management best practices. Helen's multifaceted involvement in the industry underscores her commitment to helping businesses succeed in their project and program management endeavors.